Response to Request for Proposal

Join a Group. A customer-focused redesign.

Prepared for Bible Study FellowshipAttn: Leona DaveyCappitalOctober 2026
01Team and relevant experience
02Our recommended process
03AI-enabled delivery
04Onboarding plan
05Structure and flow
06Key user journeys
07Proposed timeline
08Proposed budget
Overview

Helping more people find their place in a BSF group.

Every path into a BSF group, from a first search or a friend’s invite to the first week in a group, evaluated and made dramatically easier. Proven with real people.

Join a Group is the step between someone’s interest in BSF and their first week in a group. It needs to work for everyone who arrives: someone exploring on their own, a friend who was invited, a parent with kids, or someone coming back after time away, of any age.

Your RFP asks for a different way of working: get real prototypes in front of real people early, learn from them, and keep improving. That’s how we work. We’d start with a four-to-six week Innovation Sprint to learn your platform and your people, build a working Join a Group prototype, and test it with the people you’re trying to reach. What we learn then shapes the full build on your converged platform, ready for release in July 2027.

01 / Team and relevant experience

Platforms used by millions, built for ministries and beyond.

Who we are

Cappital is a 15-year-old custom software and AI development company. Our team covers product strategy, UX design, engineering, AI development, QA, and ongoing platform operations.

15years
120+shipped projects
Our leadership
JF
Jon FrendlFounder & CEO

23+ years building software. 120+ solutions for startups, Fortune 500 companies, and nonprofits. Speaks to Christian leaders on AI.

JA
Jordan AvneChief Operating Officer

10+ years leading product, design, and engineering teams. Helped scale subscription platforms to nine-figure annual revenue. Works where business strategy, product, design, and engineering meet.

NP
Nachiket PatelCo-founder & CTO

Co-founded Cappital. 20+ years building software companies. Builds open-source tools for AI-driven development.

We’ll assign the project lead, technical lead, and team based on timing and scope.

Partner firmsSome of our full-time staff are employed through an affiliated entity and work under Cappital’s direction and delivery management. They would likely take part in this project.
He Gets Us

Tested with hundreds of people. Rebuilt in 22 days.

50%+more curious about Jesus
22 daysto rebuild the whole site
14M+visitors

We built a new version of the site every night and tested it with hundreds of people the next day. The winner left people more than 50% more curious about who Jesus is than the old site. Then we rebuilt it from scratch in 22 days, before the Super Bowl.

He Gets Us website on desktop and mobile
Pocket Testament League app on two phones
Pocket Testament League

More than a century of ministry, now on 30 million phones.

30M+downloads
21languages
15+countries

For generations, PTL shared the Gospel of John as a small printed booklet. We helped them turn it into a mobile app built for people around the world. It’s since passed 30 million downloads.

PragerU apps on TV and mobile
PragerU

Built it, and still running it.

5.5Bvideo views
300,000donors

We helped build PragerU’s digital platform, and we still manage their mobile apps, back end, and TV apps today.

Family Research Council app on two phones, next to the FRC seal
Family Research Council

A platform that doesn’t depend on anyone else.

We built FRC’s technology to cut their reliance on third-party hosting and platform providers, so no outside company can shut them down.

Breitbart
25M users kept live while we added their first paid tier.
The Daily Wire
$0 to $100M ARR, on a custom CMS we built from concept.
THINQ
One platform for THINQ’s whole library, across web, mobile, and TV.
Hope 4 America
40% of traffic from outside the U.S.
Selected clients
The Pocket Testament LeagueJoyce Meyer MinistriesHope 4 AmericaEvery ManFamily Research CouncilFamily Policy Institute of WashingtonTHINQPragerUThe Daily WireBreitbartWarner Bros.KrogerUnileverSimpleCarpath.pro28Big Time Rush
02 / Our recommended process

BSF gets a working prototype of Join a Group, tested with the people it’s for.

We look at the whole journey, end to end: from a first search or a friend’s invite to someone’s first week in a group. Our Innovation Sprint is a focused four-to-six week engagement. We learn how things work today, build a working prototype, put it in front of real people, and leave you with a clear plan for what to build. You see working prototypes early, before committing to a full build. It’s the same way of working your RFP asks for.

1Discover
Our processFind the highest-value problems and get grounded in how things work today.
For Join a GroupWe get set up in BSF’s sandbox, learn the class structure, and walk each persona’s path through Join a Group today to find where people drop off.
2Prototype
Our processBuild a working prototype, fast enough to test before real money is spent.
For Join a GroupWe build a working Join a Group in BSF’s sandbox on synthetic data, starting with the Seeker, the Invitee, and the Parent.
3Validate
Our processTest it with real users. Move forward on evidence, not assumptions.
For Join a GroupWe put it in front of the people BSF recruits, like young women in Lagos and young mothers in the US and UK. We watch where they get stuck, fix it, and test again.
4Path Forward
Our processLeave with a clear plan, a working prototype, and a team already up to speed.
For Join a GroupWe document what we learned, the search and filter logic, the MyBSF handoff, and a defined scope for launch.
What you get

What BSF walks away with after the sprint.

By the end of the sprint, we’ll have worked out together what to build, what to leave out, and what it will take on your platform. These are the eight things you keep.

01Working prototypeJoin a Group in your sandbox, on synthetic data, interactive and testable.
02Tested journeysThe Seeker, Invitee, Parent, and Returning Participant paths, tested with the people BSF recruits.
03Testing findingsFrom moderated and unmoderated testing: what worked, what confused people, and what changed, documented after each round.
04Validated personasA research summary, with personas updated by what testing showed.
05Product decisionsPrioritized features and a defined scope for launch.
06Search and filter logicRecommendations for search, filters, and the data behind them.
07Integration notesHow Join a Group connects to MyBSF and the converged platform, and when to ask for an account.
08Production roadmapScope, sequencing, and an estimated range for the full build.
What the prototype isA working version of Join a Group for testing, running on synthetic data in BSF’s sandbox. It isn’t connected to live systems or ready for launch. That comes in the build phase.
03 / AI-enabled delivery

How we use AI in delivery, and the standards we’ll hold to on BSF’s work.

Current capability

AI coding agents are part of our engineers’ daily workflow. Engineers direct the agents, inspect every change, and review the work before it goes to the client for approval. Design decisions, quality, and acceptance stay with people.

BSF’s AI SDLC

We reviewed BSF’s AI SDLC guidance. Using separate agents to write, audit, implement, and review each work item is a strong model, and the guided request process gives non-technical teams a clear way to define needs and acceptance criteria before development begins. We would welcome the chance to see these workflows in action.

Adopting BSF’s standards

The guidance leaves tool selection open while setting shared expectations for quality and oversight. We are glad to adopt the standards below. They reflect how our teams already operate, so we can work within them from the first day of the sprint.

BSF approves all of its content.
No personal data, secrets, or credentials in prompts.
No AI tool connects to the live site.
A person reviews every change before it reaches BSF.
Accessibility and brand standards apply as they do today.
Each pull request shows what was built, tested, and checked.
04 / Onboarding plan

How we’d get up to speed in BSF’s systems.

We’d focus on what the sprint needs, and learn it alongside early design and prototyping.

01Walk through it togetherA working session with BSF’s platform owners: the architecture, the relevant code and databases, and how Class → Meeting → Discussion Group / Classroom handles families, meeting formats, and the MyBSF handoff. We’ll also ask for any existing documentation.
02Get read-only access earlyRead-only to start: the relevant source code, documentation, and the synthetic-data sandbox.
03Investigate firsthandOur team and coding agents dig in, inside BSF’s access and data rules, and bring questions back to your platform owners as they come up.
04Confirm what we learnedWe write down the data relationships, integration points, and constraints that affect the journeys, then check them with BSF’s technical team.

We’ll agree on any extra permissions with BSF before we use them.

05 / Structure and flow

How Join a Group fits together, and hands off to MyBSF.

NoteThe right structure and flow come out of the sprint. We haven’t done the research or testing yet, so treat this as a starting point.
Our starting hypothesis

Join a Group should help someone understand whether BSF is right for them, find a group that fits their life, and take a clear next step.

An illustrative experience
Welcome and orientationHelp visitors understand BSF and say what brings them here.
Guided discovery or browsingLearn enough about them and their family to show options that fit, or let them search on their own.
Group detail and family fitShow why a group might suit them, with schedule, location, language, format, and children’s programs.
Request to joinExpress interest, request to join, or get help from a person.
Confirmation and next stepsSay what happens next, and bring them into MyBSF when an account is needed.
The MyBSF handoff

During the sprint, we’d work out the handoff to MyBSF: when sign-in is needed, what carries over, and how to keep the person’s chosen group and family details. Our recommendation would fit both what people need and what the platform can support.

Basic site map · illustrative
BSF Join a GroupIllustrative sitemap and experience architecture Before research and experimentation; structure and interface are expected to change.
ENTRY ROUTESInvitation can open the group directlyTiming and requirementsto be investigatedA friend’s invitationGroup context includedMain BSF websiteExplore participationReturning participantReconnect or find a new fitSearch or direct linkStart with browsingWelcome and orientationUnderstand BSF and choose how to exploreGuided discoveryMotivation, circumstances and family needsBrowse groupsSearch, filters and relevant optionsPersonal assistanceAvailable across the journeywhen help is usefulGroup detail and family fitSchedule, format, language and children’s optionsExpress interest or request to joinCollect only what the next step requiresMyBSF handoffAccount or enrollment stepswhen requiredConfirmation and next stepsWhat happens next and how to get help
Solid arrows illustrate possible routes. Dashed connections indicate support or a conditional system handoff.Pages may combine, split or disappear. MyBSF boundaries and account timing require technical investigation.
Wireframe example · welcome · illustrative
BSF Join a GroupIllustrative welcome wireframe Before research and experimentation; structure and interface are expected to change.
BSFAbout BSF
Find your community at BSFA little about what brings you here can help us guide you.What brings you to BSF?
I’m exploring Bible study›
A friend invited me›
I’m looking for myself and my children›
I’ve participated before›
Browse groups directlyNot sure where to start? Get help
The hypothesis to testStarting with a visitor’s context may help them find a suitable community.Research may favor direct search, different questions, a conversation, or another entry.Concept copy and layout only. These choices are not validated requirements.
06 / Key user journeys

See it in action. Walk each journey yourself.

Early and representativeThese journeys are early, representative examples, built before any research or testing. The sprint may change them in small or large ways, depending on what we learn from real people.
From first search to first week, every path into a BSF group, proven easier. Here are two directions we’d test in the sprint, side by side. Each one runs on its own: click anything on the screen to make your own choices, or use Next step under it to follow a ready-made path.
Built on our working prototype. Sample data only. Nothing you enter is sent or saved.
07 / Proposed timeline

From kickoff before Thanksgiving to launch-ready by spring.

01Innovation SprintMid-November to early January · 4–6 weeksA working prototype in front of real users within the sprint, months ahead of launch.
02Decision pointJanuary 2027BSF reviews what we learned, along with an implementation proposal covering scope, responsibilities, pricing, and timeline.
03Production buildReady by spring 2027 · final timeline set in the sprintWe build the agreed experience, integrate it with BSF’s production platform and MyBSF, and test it for launch.
04LaunchWhen BSF is ready · by the July 2027 study flip at the latestJoin a Group goes live on BSF’s schedule, with the new study year as the backstop.

We can be ready well before July. Final timing depends on the converged platform and when BSF wants to launch.

What the build covers
High-fidelity designs for desktop and mobile, aligned with BSF’s brand system
A production Join a Group on the converged platform: search, results, group detail, the family flow, request to join, confirmation, and talk to a person
The join-request handoff to MyBSF
Accessibility, analytics, and performance across devices
Testing and launch support
08 / Proposed budget

Start with the sprint. Build on what it proves.

Phase 1 · Innovation Sprint$50,000Fixed. 4–6 weeks. Includes all eight deliverables in section 02.
Phase 2 · Production build and launch$50,000–$150,000Preliminary planning range. Final scope and pricing come out of the sprint.
About the Phase 2 range

After the sprint, we’d scope the work to complete the agreed experience, integrate it with BSF’s production platform and MyBSF, and prepare it for launch.

Where it lands depends on the available interfaces, supporting data, and the join-request handoff. Building on established interfaces puts it toward the lower end. More extensive integration work raises it.

The sprint clarifies these and leads to a separate implementation proposal with defined scope, responsibilities, pricing, and timeline. This range is for budgeting. It isn’t a fixed price or a guaranteed ceiling.

Changes to BSF’s account and registration infrastructure remain outside scope.

The point of it all

Every person who reaches out to BSF should find their way into a group. We’ll make every path there dramatically easier, and prove it.

From a first search or a friend’s invite to the first week in a group, we’ll test each path with the people you’re trying to reach, fix what gets in the way, and show you the difference.

“So many people come to BSF trying to figure out how to join a group. That’s who this work is for.”

JFJon FrendlFounder & CEO, Cappital